What Really Happened to McDonaldland?

If you were a child in America sometime between the mid-1970s and 1990s, odds are 1) McNuggets and mysterious "orange drink" hold deep sentimental appeal, and 2) you remember the fast food-fueled funhouse known as McDonaldland.

A bold marketing endeavor born in 1971, McDonaldland aimed to sell food to kids by capitalizing on their fascination with playful TV characters. The hugely successful campaign spawned numerous, memorable commercials along with a line of toys, clothes, and other novelty items. In the end, the restaurant chain credited McDonaldland with making them second only to Santa Claus in brand recognition among children.

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